How Your Brand Can Communicate Safety After Reopening for Business During COVID-19 Pandemic
To bring some form of normalcy back to the world and avoid closing down permanently, many states and countries have allowed several businesses to reopen. If your company or brand is in the category of companies permitted to reopen during this COVID-19 pandemic, you need to ensure the safety of your clients and employees.
However, apart from keeping your employees and customers safe, you need to find effective ways of communicating the safety of your brand to everyone.
In this article, we have provided a few tips to help you communicate that your brand is safe for business.
Acknowledge the Current Health Concerns
As a brand or company reopening for business during a time when people all over the world are scared of going out of their homes or gathering in public spaces, it is your obligation to acknowledge the situation. By letting your customers know that you understand the current pandemic situation in the world right now, and you know how they feel.
By admitting this, it becomes easy to let them know that you have taken the steps necessary to ensure the safety of everyone that does business with your company. In addition, it would make it easier to give instructions on how to keep themselves safe when they are on your company’s premises.
The key here is to make sure that you communicate these messages in ways that are clear and direct. Use posters with big and bold lettering to instruct your customers on how to stay safe, as well as use PPEs.
Don’t Oversell the Safety of Your Business
This is a very delicate time that we live in. Therefore, your customers, just like you, know that no one understands the COVID-19 virus entirely. Consequently, it would be best if you did not try to oversell the safety status of your company. Do not claim to use some cleaning method that no one has ever heard of just to convince your customers that your establishment is safe.
Instead, tell your customers and employees exactly what you are doing to keep them safe. Communicate to your customers and employees that you are following the safety instructions given by the World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), and the state government.
This way, your clients know precisely what you are doing and what to expect from your company in terms of safety.
Engage with Your Customers and Employees
The best way to communicate safety to your customers and employees is by asking them directly what makes them feel safe while working with your business. You can use the feedback you get from them to put measures in place that would strengthen your safety procedures. This would also make your customers feel comfortable while doing business with your company.
Partner with a Good Sanitization Agency
Routine cleaning and disinfection of your business premises by a professional cleaning company would do a lot in communicating with your clients that your goal is safety first. Also, this would put your mind and those of your employees at rest when working at your premises. SafeFromSpread is an excellent cleaning agency to collaborate with.
SafeFromSpread carries out functions like workplace sanitization, hands free door installation, safety station installations, custom signage design, and installation, and provides comprehensive safety education for your staff.
Visit Us at SafeFromSpread.com and keep your environment safe from spread while communicating the safety of your company to your clients.